15 Reasons Why Automotive Showrooms need to go Digital
- More than 50% of the Vehicle Buyers commence their Buying Journey on Digital Channels
- Customers use Smartphone as a Research Tool with the high levels of market penetration and Data Pack usage
- Majority of the Influencers of the Vehicle Purchase obtain their information from Digital Channels
- Customer Expectations have changed due to the e-commerce experience
- Customers factor convenience very highly as part of their Buying Experience
- Customers want the Automotive Showrooms to interact with them on the Digital Channels that they are comfortable with
- Customers want instantaneous responses over Digital Channels rather than wait for the relevant information
- Customers want majority of the information over Digital Channels that they can Social Share to help them decide
- Customers want to minimize personal interactions preferring to complete most of the purchase over Digital Channels
- Customers want only relevant information shared with them
- Customers want the “Right Person” from the Automotive Showroom to reach out to them
- Customers want to do the bulk of routine transactions online like sharing documents and other information
- Customers want to negotiate and get the best price online before visiting the showroom
- Customers want to have a seamless experience across Digital and Physical Channels chosen by them
- Customers need the assurance that the Automotive Showrooms will honour their commitments made across Digital Channels and address their issues in a timely manner if and when they arise